×
Image

Consumer Behavior - (English)

A book in English deals with the various aspects of consumer behavior in addition to the study of consumer purchasing decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing....

Image

Gender Equity in Islam - (English)

To be treated equally, or justice, does not always mean that each is the same. This article sheds some light on the differences between men and women found by modern science, and how these results reflect the way justice is met to each of the two sexes in various realms....